About
Enterprise-level systems thinking without enterprise-level complexity.
WAFFTECH is a small automation partner for small businesses, built by a systems engineer with years of experience in identity, SaaS administration and automation.
The person behind the systems
Meet Katie Ross.
Systems engineer. Problem solver. Builder.
I've spent more than a decade building and automating the systems that keep businesses running. My work spans enterprise identity, SaaS platforms, integrations, and the engineering behind reliable, repeatable processes.
In my career, I've helped manage complex technology environments, connect disconnected platforms, and automate work that would otherwise require hours of manual effort. That includes helping lead an enterprise identity migration across more than 50 applications and 40,000 users, completed with zero incidents.
As a co-owner of Arka Motel, I understand the business side, too. Running a small business means balancing operations, costs, customer experience, and countless behind-the-scenes tasks. I know how easily repetitive manual work can pull your attention away from what matters most. That’s why I believe automation should do more than save time. It should help business owners focus on their customers, their teams, and growing their business.
I started WAFFTECH to bring that same engineering mindset to small businesses. You shouldn't need an enterprise IT department to benefit from better systems. I help identify the repetitive work, disconnected tools, and operational bottlenecks that slow a business down, then build practical solutions around how your business actually works.
My approach is straightforward: understand the problem first, build only what adds value, and make sure the result is something your team can actually use.
Areas of expertise
Outside the terminal
I like building things in the real world, too.
Technology is only one of the things I enjoy figuring out. Outside of WAFFTECH, I co-own Arka Motel, design and build mid-century modern furniture in my woodworking shop, spend time fishing, and ride motorcycles.
Whether I'm building a piece of furniture or improving a business process, I enjoy understanding how things work, solving the tricky parts, and creating something that works better than it did before.
The inspiration
Meet the dog behind the technology.
WAFFTECH was named after Waffles, our relentlessly curious rescue dog. She has a habit of investigating everything, figuring out how things work, and finding the easiest way to get what she wants.
We took inspiration from that. Technology should make work easier, not more complicated. That's the idea behind WAFFTECH.
Case study · Hospitality
Arka Motel
A boutique mid-century modern motel next to Prairie Creek Marina in Rogers, Arkansas. As a co-owner, I understand the operational demands of running a small business firsthand. WAFFTECH applies that perspective to connecting systems and reducing repetitive work.
- AI-drafted Google review replies with human approval
- Automated pre-arrival and check-out guest messages
Ready to find out what you could automate?
Start with the WAFFTECH Automation Map.
Find My Automation Opportunities